Is Twitter A “Flash In The Pan?”
Twitter marketing is one of the most controversial topics out there. People seem to think it’s either the next Google, or a complete waste of time. Who’s right, you ask? Who cares, I respond.
The internet has changed the way business is done. And time frames have been compressed. It has been said that one internet year is equal to seven regular years. I think that’s true. Look at Myspace. It got hot, it went crazy, marketers fell in love with it- now they are laying off 30% of their workforce.
But savvy marketers got in there and marketed while it was hot, and made in one year what their offline competitors made in 7 years. So rather than argue about how long lived a certain site is, I think you are wiser to ride the waves that are crashing on the beach, all the way to the crash. Then paddle your surfboard out there and find another great wave.
It’s a lot easier to surf on great waves than to waste time trying to create waves.
This isn’t what a lot of people want to hear. They want stability. Long term predictability. Well, forget it. Those days are over. The key is to adapt to the marketplace, and take what it gives you.
How long will Twitter last? Who knows. But I’m using it effectively right now to increase my database, make new connections, share my message, and make money. And if you’re not, stop philosophising about it and get on the wave!
