Posts Tagged ‘Search Term’


What Is “The Long Tail Theory” And Why Should You Care?

The long tail theory is a cool but misunderstood theory. At least, most home marketers don’t understand it. For example, yesterday I was helping a guy in the essential oils business to understand how a blog could help him. He couldn’t get his head around the concept that the term “essential oils” was just too [...]

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Learn How To “Claim Your Name” On Google

My partner Mike Ray used to own his name on Google. But, alas, once he hit the millionaire club in his company he got lazy, and in January of 09 he entered his name, only to find (gasp!) he’s doesn’t own a SINGLE spot in the top 50 for the search term “mike ray”! Shock [...]

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