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Posts Tagged ‘Marketers’

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What Is “The Long Tail Theory” And Why Should You Care?

By on Thursday, December 31st, 2009 | No Comments

The long tail theory is a cool but misunderstood theory. At least, most home marketers don’t understand it. For example, yesterday I was helping a guy in the essential oils business to understand how a blog could help him. He couldn’t get his head around the concept that the term “essential oils” was just too [...]

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Online Network Marketing Rants

By on Wednesday, December 30th, 2009 | 1 Comment

I have a few rants about online network marketing- but (and going completely against my nature) I’ll keep each one short. The inspiration came as I listened to Dan Putnam, one of the best marketers I know, as he trained our Lighthouse Marketing subscribers this week. 1. Systems don’t work. I know, coming from a [...]

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Make a list of 200 people…

By on Wednesday, December 30th, 2009 | No Comments

Yuck! Have you ever joined a network marketing business and been told this? Of course, to most people nowadays this is old school. It’s the quickest way of taking the “marketing” out of “network marketing.” BUT… making a list is incredibly important. Any good business has a list. Good business have huge lists, and are [...]

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Marketing List Management For Dummies

By on Tuesday, December 29th, 2009 | No Comments

I had another marketing list management discussion yesterday with a Lighthouse Marketing System client. We are in discussions about them using the Lighthouse Marketing System as their marketing list management system. There are three partners involved in the decision, two of them absolutely get it, but one of them doesn’t see the need for either [...]

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Tweetlater Pro is the premiere Twitter Tool

By on Tuesday, December 29th, 2009 | No Comments

Tweetlater Pro Review: OK, I’ve tried every Twitter tool out there. At least every one of relevence to marketers. And at the end of the day, there are two “daily use” Twitter tools that I think everybody should have. Tweetdeck (for actual use of Twitter it’s better than Twitter itself) and Tweetlater Pro. I’ve been [...]

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The Downside Of A Lousy Web Presence

By on Tuesday, December 29th, 2009 | No Comments

How good is your personal Web Presence? By “web presence,” I mean your over-all exposure on the internet. How’s your web presence? One way to find out is to ask yourself these questions: 1. Google your name. Are you on the front page? Second page? Or are you M.I.A. (Missing In Action!) 2. Do you [...]

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Easy Video Producer- Very Kewl Tool!

By on Monday, December 28th, 2009 | No Comments

This one is sweet! Easy Video Producer is the slickest video tool I’ve seen yet. Everybody knows that video is HOT right now, but few marketers are really taking advantage of it. This tool takes away all your excuses and makes video easy. Here’s a screen shot of the back office: Easy Video Producer Back [...]

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Myths And Reality Of Duplicate Content

By on Monday, December 28th, 2009 | No Comments

There is so much bad information out there about duplicate content, that I want to cover the issue, what it is, why you might want to use it, how you should use it, and where and where not to use it. (There are two types of duplicate content, dupe content within a site and dupe [...]

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Keyword Competitive Myths

By on Monday, December 28th, 2009 | No Comments

Somebody in the network marketing business asked me today if they could really compete in keyword competitive situations. In other words: why try to get natural traffic if I’m competing against so many people? How can I compete? It’s a great question, and a common misunderstanding. But here are the reasons why you can win, [...]

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