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Posts Tagged ‘Marketer’

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The Sales Prevention Department

By on Tuesday, July 13th, 2010 | 1 Comment

A few years ago I was an independent rep for a company that had a thriving sales prevention department. No, it wasn’t the legal team. It was actually the core leadership. At that time, marketing generally was going through a tipping point from offline sales to online sales. I could see it as clear as [...]

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Back To The Future Marketing

By on Tuesday, July 6th, 2010 | 1 Comment

In the 90′s I started a small business, which went from $350,000 in sales to $1,360,000 over an eight year period. The most successful form of marketing? Networking. To be specific, networking with contractors. I joined the local Home Builders Association, and faithfully attended every golf tournament (that was easy!) participated on committees, and generally [...]

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Lead Generation Myths

By on Tuesday, May 4th, 2010 | 7 Comments

I just did a search for the term “lead generation myths” and it was interesting what I found. It’s a very self-serving term, of course. Most people who create content about a topic like this one have something to sell (myself included, to be totally transparent So what do you find when you search “lead [...]

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Sorry, but I’m divorcing my Facebook Friends

By on Thursday, December 31st, 2009 | No Comments

I have been a big fan of Facebook for a long time. Even after they banned my first account (my fault!) I still loved them. But now there is another “Facebook Slap” that is going to shut down a LOT of users accounts, and I don’t want any part of it! Facebook is big. REALLY [...]

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How To Avoid The Twitter Slap

By on Wednesday, December 30th, 2009 | No Comments

Have you heard of the “Twitter Slap?” Recently hundreds of thousands of Twitter users had their accounts shut down. And the Twitter Slap is expected to be an on going process, as Twitter aggressively monitors it’s users to weed out spammers and abusers. Twitter marketing is an outstanding method of increasing your business reach and [...]

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Hummingbird Software Is CRAZY Hot!

By on Tuesday, December 29th, 2009 | 1 Comment

Wow! Hummingbird Software is UNREAL, I wish I would have found it 6 months ago! Probably number one in the “Twitter Tools” category in my book. Of course, Twitter is so hot, and everything is so fresh, Hummingbird Software probably wasn’t even available 6 months ago. Have you ever heard of a “Black Box?” A [...]

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4 Laws Of Marketing

By on Monday, December 28th, 2009 | No Comments

While there’s many laws of marketing, these four laws particularly apply to the home based market. And while they are very simple, I think the reason for failure among the home based market crowd is often a misunderstanding of one or all of these laws: Law 1. It’s a numbers game. Whoever markets to the [...]

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The Lighthouse Marketing Parable

By on Monday, December 28th, 2009 | 2 Comments

For four years I have been developing a marketing principle we call “Lighthouse Marketing.” People love the imagery of the Lighthouse, and since we started, it seems like the principle of attraction has become the next big thing. For four years I have been developing a marketing principle we call “Lighthouse Marketing.” People love the [...]

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5 Deadly Marketing Mistakes

By on Monday, December 28th, 2009 | No Comments

The 5 biggest marketing mistakes I have seen (and done myself!) are things that can be easily corrected. It’s been said that “A problem identified is a problem half solved,” so after personally coaching hundreds of people, and seeing everything from miserable failure to fantastic success, here’s my list of five deadly marketing mistakes, hopefully [...]

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