Slideshare is a great place to get free exposure and traffic. If you’re not familiar with slideshare, it’s a social content site where you can upload slideshows. It’s an important part of a social content marketing strategy.

One of my consulting clients started using it to upload their webinar slides prior to webinars, because their customers often asked for a copy of the slides. To their great surprise, some of their slides were viewed thousands of times naturally online, in addition to those customers that downloaded it for the webinars. Slideshare turned out to be a great source of traffic, and was easy to do, as they had to create the slides anyway.

And like the plumber that has leaks, I have taught others to use slideshare while never even opening an account for myself until today! But I’m changing my ways, and taking all of the powerpoint presentations I have created, and uploading them to slide share to get some free exposure and traffic.

Some tips on slideshare:

1. Review your slides, keeping in mind that they will have to stand alone. In other words, when I prepare a slideshow for a webinar, I assume my attendees will both see my slides and hear my voice, so I don’t put much detail on the slides. But prior to uploading to slideshare, you have to fill in the details so the slides make sense by themselves.

2. Always start your description with your link. For example, if you click on the links above they go to my slideshare account, and you can see what I’ve uploaded. Check the description box and you’ll see how I start with a link to the site I’m trying to drive traffic to.

3. Add the URL you are promoting to the bottom of every slide, or to the last slide, with an invitation to visit the site.

4. Do what my client did, and before or after you do a webinar, make the slides available to your listeners. They will appreciate it, and get more out of the presentation. Many will actually print it off and follow along while you talk!

5. Embed your slides on your blog or website if you want to create a simple online presentation without audio, like so:

That’s about it. It’s easy, quick, and free! So if you already have slides wasting space on your computer somewhere, why not put them to good use and throw them online? It only takes a few minutes, and can get you some backlinks and free traffic.

P.S. Within 10 minutes of posting the slideshow shown above, it had 29 views! So the results can be very quick!

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