The “4 letter word” of online network marketing
The 4 letter word in online network marketing HAS to be WORK. W-O-R-K. Call me slow, but I’m just figuring this out. You know, the more I learn about the “3 Pillars” of online marketing: SEO, PPC, and Social Marketing, the more I realize that it’s all just work.
Of course, the word “work” isn’t sexy, so it gets dressed up in fancy lingo like:
-Implementation
-Execution
-Strategy…
But at the end of the day it’s just plain old, well, work.
The problem is that work doesn’t sell. No copy writer is going to tell you that once you buy the program that there’s a ton of work ahead. Oh no. That won’t do. Everything has to sound easy, effortless, magical. But then we buy that “dream” program or course or book and all we learned was more WORK we need to do!
The sad part is that so many people quit when they realize it’s work, but never take the time to figure out that 99% of their competitors are going to quit too, so all they have to do is outlast the rest of the lazy marketing crowd, and it isn’t that tough!
I know, because I’m plain lazy too! Just look how few blog posts I have here, but I want to blog every day! And I teach OTHERS to do it every day! Wow, I’m not only lazy, I’m a hyprocrite!
Well, even though success in online network marketing DOES require work, we still have some very cool and effective tools to use. Have you seen the Lighthouse Marketing System lately? A shameless plug for my own system, but really, watch the video on page 2, it’s an unsolicited video by George Fourie on how he used the system to become a top recruiter in his company.
He used a great tool, he used the 4 letter word WORK and Voila! He makes money and rises to the top. What a concept! Go there now!
Wishing you success,
Dave Sherwin, the Lighthouse Marketer.
