If you’re planning on running a mobile marketing campaign (and it would be foolish not to!) here’s what you can do to optimize your wordpress site for mobile. If you’re not convinced this is a good idea, let me just point out a few quick facts:

-Ebay did $500,000,000 in sales in 2009 on MOBILE devices.

-There are more mobile device users than PC users as of 2008.

-70% of Japanese users access social networks most often on a mobile phone.

-A recent study found that when people were asked the question, “Which do you access Social Network Sites from more, mobile phone or computer?” The pie chart reveals:

Mobile phone 70.4%
Computer 14.0%
Both about the same 15.0%
Don’t know 0.6%

-Facebook recently revealed that 30 million active users access the site through their mobile devices.

-40% of iPhone users get online via mobile rather than via PC.

So whether you have embraced the mobile revolution yet or not doesn’t really matter, all that matters is that this is where the market is going, and as a savvy marketer you need to stay ahead of the curve! So to prepare your blog for the mobile marketing campaign that you maybe didn’t even know you had to do before reading this post here’s what you’ll need:

-A wordpress blog. If you don’t have one, get with it! We’ll build you a very cool, fully automated one dirt cheap at the Social Marketing Blackbox.

-WPtouch iPhone Theme

-MobilePress wordpress theme

Here’s what my blog looks like when viewed on my iPhone before installing these Plugins:

Before: My blog on my iPhone

It’s the same view you see on a computer, but SMALL! It’s also difficult to navigate, easy to fat-finger, and generally non iphone-ish.

Here’s screenshots of the after effect:

See how much better (and cooler!) that looks? Much easier to view, cleaner look and feel, and much more in keeping with what a mobile user expects to see. Here’s another screenshot:

So there you have it! Two simple plugins that turn your blog into a mobile marketing machine!

And if you would rather spend your time making money than becoming a computer geek, turn the whole job over OUR geeks, we’ll be glad to take care of this for you!

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