“You have to believe in what you sell!” Right? Wrong! I have heard this many times. And it sounds good, a lot of novices and gullible marketers take it to heart. They get “sold” on a particular product, brand, or company, and enthusiastically go out there “selling” it.

The problem is, that most of these people really shouldn’t be selling, they should be marketing. And to market something, you don’t have to “believe” in it, you just have to provide it to a hungry marketplace.

Case in point: Do you think Wal-Mart is really “sold” on Gummi Bears and toilet paper? I don’t think so. But they sell a plethora of it. (A plethora is a really big number.) So what gives? They don’t “believe,” but they sell it like crazy.

It’s all about mindset. A good marketer, or marketing company, can market anything. Often, their passion is not centered in the product or brand, but in the marketing itself. They love moving products to market!

Obviously, I’m not condoning marketing crap or trying to trick people. I’m just saying, you really have to be careful what you get sold on. Many marketers passionately market something that doesn’t make them money, and never will. Good marketers aren’t sales people. They are passionate about moving good products into the market place. And no matter how good the product is, if it doesn’t sell, they move on.

Just food for thought. What are you marketing? Are you sold on it? If so, it could be holding you back from your true marketing success.

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