E-mail Marketing: By The Numbers
I still get people saying things like:
“I put my e-mail in my auto-responder to test it and it’s not working. I haven’t gotten a single e-mail.”
Rookies. What can you do.
Snippet from the Benchmark Report
But if you are a rookie, and you’re wondering why I’m mocking you (in a fun sort of mocking way) here’s why. E-mail marketing isn’t the same as sending an e-mail from you to your friend. Not even close. As a matter of fact, according to Returnpath’s “Benchmark Report” only 56% of LEGITIMATE e-mail gets through! What happens to the rest? 8% are filtered, 20% are rejected, and 16% bounce!
So you have a whopping 44% chance of getting denied if you are trying to test your autoresponder by sticking your e-mail in it.
Here’s a suggestion. Don’t worry about the stuff you can’t control, like bounces, filters, and rejections. Work on what you can control, like frequency of send (send regularly!) quality of material (send your prospects stuff that has value to them!) and giving Social Value. Remember, people buy from those they know like and trust.
So while your competitors are waiting around for their autoresponders to get an e-mail into their personal box, you should be focusing on money making activities. And remember, e-mail marketing is part of a marketing strategy, but it’s not a complete solution. Make sure you keep it in perspective.
This is a very nice post, I describe myself as a rookie haha
this helped a lot thanks.
This blog gives detailed description about the email marketing business. In general, Email marketing is useful for sending commercial or fund requesting information to the particular people. To gain success, it is very important to follow some necessary steps. Those steps are described in detail in the post. E-mail marketing is used by people who are in need of money. The words which can be used in e-mail marketing could have been mentioned in the blog. It stresses on the importance of sending regular emails, sending it with a social value and of superior quality. As the competitors of e-mail marketing has rapidly increase, these tips will be very useful to sustain in the business.
This blog has given me a wonderful chance of earning more through email marketing business. Hence the process of obtaining profit is utmost fine.
Well, e-mail marketing is fast gaining momemtum in the online community hunting for money. These steps are certainly useful. It’s true that avoiding spam and sending proper legitimate mails as more and often helps in the process. Certainly a great help to the rookies!!
The blog gave a short description about email marketing. But I think most of the email intended for marketing goes unread by the recipient these days. Many of them are not interested in opening such mails and they just move it into the dustbin. Expecting more strategies for successful email marketing from the author.