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Archive for the ‘E Mail Marketing’ Category


Email Subject Lines: Getting Your Emails Opened!

By Dave Sherwin on Tuesday, August 17th, 2010 | 1 Comment

Email subject lines are absolutely critical to email marketing success. Marketing experts tell us that the number one thing that determines if an e-mail will be opened or not is who it’s from, and the second is the subject line. People check their e-mail quickly, and if you can’t grab their attention in a split [...]

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Integrity For Sale: $250

By Dave Sherwin on Monday, August 9th, 2010 | 3 Comments

A few weeks ago I sent out an e-mail marketing piece to my list, advertising a marketing product. It was fascinating because it achieved two “firsts:” 1. It was the first time I had marketed something that I hadn’t personally used, or had a reasonable assurance from somebody that I trusted that it was a [...]

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How To Capture More Leads On Your Website

By Dave Sherwin on Saturday, August 7th, 2010 | No Comments

Sweet Lead Generation Tool. If you are a long time follower of this blog, you may have noticed that in the last few iterations there hasn’t been any sort of lead capture mechanism. I know, it’s against everything holy about internet marketing, the whole point is to build a list, right? Well, I’ve been so [...]

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Great words to NEVER put in your e-mail

By Dave Sherwin on Thursday, June 10th, 2010 | 12 Comments

Recently, we studied the most common “spam words” that kept promotional e-mails from getting into prospects in-boxes. Our study is based on millions of sends, so I’m confident the info here is accurate. If you want your message to get through, don’t use any of the following: $$$ % off Apply Online best prices Call now [...]

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Great E-mail Marketing Case Study

By Dave Sherwin on Thursday, April 1st, 2010 | 5 Comments

We just opened the doors on the Social Marketing Blackbox, and I was impressed by this e-mail blast sent out by Wouter Van Den Brink from the Netherlands. Why? Two reasons: 1. He sent it within a few hours of getting his affiliate link. He took immediate action. No procrastination. I love it. 2. His [...]

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E-mail Marketing: By The Numbers

By Dave Sherwin on Monday, March 22nd, 2010 | 5 Comments

I still get people saying things like: “I put my e-mail in my auto-responder to test it and it’s not working. I haven’t gotten a single e-mail.” Rookies. What can you do. But if you are a rookie, and you’re wondering why I’m mocking you (in a fun sort of mocking way) here’s why. E-mail [...]

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How often should I blast my e-mail list?

By Dave Sherwin on Monday, March 15th, 2010 | 7 Comments

E-mail marketing may be a “web 1.0″ activity, but I sure see a lot of great marketers spending their “web 2.0″ efforts building their web 1.0 e-mail list! It’s still critical to have a list. But how often should you send to your list? Well, assuming that you have something good to say (that’s important!) [...]

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