Escape The Matrix Blog

On January 24, 1848, gold was discovered at Sutters Mill, near San Francisco California. but savvy business people figured out the money wasn’t just in the gold, it was in MINING SUPPLIES. Since then, marketers have adopted this as an analogy, and we still talk about selling “shovels to miners.”

The best way I know of to take advantage of this powerful marketing strategy is through a FUNDED PROPOSAL. Simply put, a funded proposal is a method of selling an inexpensive item to people in your target market, like an e-book, course, or DVD. When they buy the product, you then know that you have a very serious prospect.

One way I do this is by marketing an e-book that has something they want- in my case a 181 page e-book about how to stop chasing people and start ATTRACTING them into their business. This is information network marketers crave. So they go to my capture page, enter their info, and about 5% buy the book. So for every thousand leads I sell fifty books at $37, a total of $1850 in extra income.

But the money isn’t the best part, the leads is what’s important. So the best part of the equation for me isn’t the money (although that’s nice!), it’s the fact that I’m generating extremely high quality, targeted leads of people who are experienced network marketers, and now I have a chance to get to know them and eventually show them my business.

So here are the seven reasons why you need to have a funded proposal system in your marketing efforts.

1. It is a source of extra cash flow. My funded proposal makes enough money to cover ALL of my marketing expenses and my company auto-ship. This is HUGE, because most people quit the business after just a few months, usually due to lack of success and lack of money.

2. It frees you from corporate compliance! Very few companies allow you to aggressively market their business. They have to protect their good name and products, and giving too much freedom to the sales force can land them in a lot of legal hot water. So as a marketer, you are limited in the advertising you can do for your company. But not so with the funded proposal! I can sell an e-book however, wherever and as often as I like!

3. The leads are qualified prospects who are interested in Network Marketing. The book I sell is called “Lighthouse Marketing, The Art And Science Of Attracting People Into your Network Marketing Business.” The only person that would ever be interested in that is a network marketer, right? I mean, it has the words “network marketing” right in the sub-title! So if they enter their name on my capture page I know I have a great prospect, not some generic “work from home” lead like I’d find at the lead store.

4. Leads are real time! The minute they enter their name at your site their info is up-dated in your back office instantly! No more “30 day old” leads!

5. It builds credibility with people. They perceive you as an expert when you are successfully marketing products online. That is often what they are looking to do also.

6. It allows you to market in places where others aren’t successful. For example, social networking is crammed with people marketing their opportunities to each other, with very little success, because they’re all just interested in their OWN company. But a marketing system or valuable e-book is something they can ALL use, no matter what business they are in. After they submit their name as a lead on your site, you get a chance to market to them and build the relationship. Over time you have a chance to bring some of these people into your business.

7. It gives you control over your marketing efforts. Most network marketing professionals are dependent on somebody for leads. Very few are good cold market prospectors. Most need a lead source of some kind. When you have a system that you control 100% you no longer worry about bad “batches” of leads, or price and quantity fluctuations. You OWN your marketing 100% and generate your own leads on demand!

The bottom line is this: if you are in online network marketing and you aren’t using a funded proposal system, you’re working too hard!

To see the whole system in action just go to:

http://escapethematrix.net

To your success!

Dave Sherwin, the Lighthouse Marketer

The 4 letter word in online network marketing HAS to be WORK. W-O-R-K. Call me slow, but I’m just figuring this out. You know, the more I learn about the “3 Pillars” of online marketing: SEO, PPC, and Social Marketing, the more I realize that it’s all just work.

Of course, the word “work” isn’t sexy, so it gets dressed up in fancy lingo like:

-Implementation
-Execution
-Strategy…

But at the end of the day it’s just plain old, well, work.

The problem is that work doesn’t sell. No copy writer is going to tell you that once you buy the program that there’s a ton of work ahead. Oh no. That won’t do. Everything has to sound easy, effortless, magical. But then we buy that “dream” program or course or book and all we learned was more WORK we need to do!

The sad part is that so many people quit when they realize it’s work, but never take the time to figure out that 99% of their competitors are going to quit too, so all they have to do is outlast the rest of the lazy marketing crowd, and it isn’t that tough!

I know, because I’m plain lazy too! Just look how few blog posts I have here, but I want to blog every day! And I teach OTHERS to do it every day! Wow, I’m not only lazy, I’m a hyprocrite!

Well, even though success in online network marketing DOES require work, we still have some very cool and effective tools to use. Have you seen the Lighthouse Marketing System lately? A shameless plug for my own system, but really, watch the video on page 2, it’s an unsolicited video by George Fourie on how he used the system to become a top recruiter in his company.

He used a great tool, he used the 4 letter word WORK and Voila! He makes money and rises to the top. What a concept! Go there now!

http://escapethematrix.net

Wishing you success,

Dave Sherwin, the Lighthouse Marketer.

Nothing for sale, just a pure invite to hear a heck of a trainer and industry giant. If you are building in the online network marketing space, feel free to join us:

EVENT:  JERRY CLARK training call for Lighthouse Marketing System
DATE & TIME: Wednesday, June 25th at 9:00pm Eastern
FORMAT: Simulcast! (Attend via Phone or Webcast — it’s your choice)
TO ATTEND THIS EVENT, CLICK THIS LINK NOW…

http://instantTeleseminar.com/?eventid=3335817

Or dial 218-486-3696 PIN 419010#

See you there! Dave Sherwin, the lighthouse marketer.

This is a shameless, opportunistic plug. If you want to add some extra cash to your online network marketing coffers, check this out.

My friend, amazing marketer Kimball Roundy, is about to announce Wowzza! to his group of 40,000 users. Now, I haven’t paid any attention to it, until Kimball sent me a link and told me to jump in quick before he launched. So I did.

Luckily, I know he is a detail oriented workaholic who wouldn’t launch anything to his group that wasn’t valuable. He’s excited about the “paid member only” aspect of the Wowzza social community and thinks it will get higher quality prospects than facebook or myspace.

The comp plan combines a forced matrix with a powerline. Translation: if you can jump in before a great marketer launches to 40K people, that would be a good thing.

CLICK HERE to learn how Wowzza can not only make you some great extra cash, but can also help you build your lead list and continue to ATTRACT qualified prospects into your online network business, Lighthouse Marketing style!

To your success,

Dave Sherwin, the Lighthouse Marketer

When stompernet launches a free tool there’s one thing you can be sure of- it will be a high quality, killer tool that would cost money anywhere else.

This one works in conjunction with Firefox, and is compatible with version 3.0. But there’s no need for me to “sell” you on a free stompernet tool, just go grab it right here:

http://www.stompernet.net/

To your online network marketing success!

Dave Sherwin, The Lighthouse Marketer.

…built me a multi million dollar business. Or something like that. Do you really believe you can build your online network marketing business by hoping your cat one day jumps on the right keys? Of course not. But I have to admit, I start reading some of the great copy out there, and it sucks me in, and I start hoping, and thinking “maybe this could work”… then, hopefully, I snap out of it before I actually buy anything!

Of course, it didn’t say the cat built a business, it said the cat discovered some “trick” or “technique” that made the affiliate marketer money. The sad part is people still believe this stuff and sign up for programs they think will solve their problems.

The sad part it, it really isn’t that hard, and doesn’t take that long to build an online network marketing business. Once I figured out the “key to the lock” I built a team of 500 people in 7 months. Not too bad. And I don’t even have a cat!

But I DID work it every day. Not for that long, but I never missed a day, five days a week. I was determined, I was committed, and I had paid my dues in seminars, e-books and late nights of study and frustration. And that seems to be the only common denominator I can find in those people that are successful at this game and those that aren’t.

Could it be that the secret of online marketing success is:

Pay for quality coaching
Buy the right e-books
Study and apply and work through any frustrations
Make some money…
Rinse and repeat…
Make more money…
Rinse and repeat…
Make a LOT of money
Rinse and repeat…

…By jove, I think that’s it!

Wishing you success (whether you have a cat or not),

Dave Sherwin, the Lighthouse Marketer

http://lighthousemarketingsystem.com 

OK, so the title’s not great, probably not even funny. Sorry. But hey, I had to introduce it somehow… so anyway, if you ARE feeling overwhelmed by social marketing, and really want to use it to build your online network marketing business, you should check this out anyway.

This is a great directory of web 2.0 sites. And while it is massive, it’s also inspiring just to look down the list and see how many opportunities there are now to interact socially with people all around the globe. Because when all is said and done, network marketing is simply one person telling another about a great business opportunity. And what better way to do that than ONLINE!

If you are a lousy at prospecting (like me!) and you truly want to work from home, then you have to love web 2.0 and all the opportunities there are to build your online network marketing business using your computer.

Just go to: http://www.go2web20.net/ to see what I mean. Great site. And while you definitely can’t use every site listed (nor should you) you are bound to find some great services that can help you in your online network marketing efforts.

Enjoy! Dave Sherwin, the Lighthouse Marketer

http://lighthousemarketingsystem.com

Here’s 3 short videos (combined into one) from the StomperNet
gang, and this time, no expert faculty or staff to watch.

  http://www.stompernet.net/

These videos are from real MEMBERS of StomperNet, and they’re
going to tell you EXACTLY what they accomplished, and HOW they
got these results.  I don’t think I’ve ever seen anything like
this.

They have things to show you.

  http://www.stompernet.net/

Enjoy! Dave Sherwin, The Lighthouse Marketer

There is a glaring hole in almost all the online network marketing business philosophies these days: NOBODY talks about what is probably the most important element of online marketing success: the value of TIME.

As a matter of fact, most sales pages not only ignore this valuable commodity, they treat it like it’s a bad thing, promising systems, tricks, and gimmicks that can somehow create  curves in space and eliminate the need for time in achieving online network marketing success.

Yesterday I read an interesting post by a frustrated online network marketing expert that was not having success as fast as he wanted to. A seasoned pro responded:

“In order to succeed, especially in order to succeed in a way that you get to play with the marketing stuff you love, you need to beat a dead horse.

Any successful/growable/long-term business is going to be complex in ways that require a lot of different skill sets, and one great manager to juggle everything.

…It’s stupid and tedious, but if you keep at one project — and the project is of sound design — it will eventually begin to gel as long as you’re just not doing the same “wrong” things over and over. But I think the reason most people fail is because they give, not because they simply were destined for failure on a given project.

…Make sure you’re focusing on a decently designed business plan and that you can tolerate (or even love) the day to day stuff because chances are you’re going to be doing it for a long time, and by yourself.”

You don’t read THAT in any long form sales letter! But doesn’t that ring true? Don’t we all know that time simply can’t and won’t be cheated?

So stop fighting it! Here’s the good news: your competition doesn’t know this, and isn’t willing to “beat the dead horse.” They are going to keep moving from quick fix to quick fix, never planting any roots or building anything with substance.

Meanwhile, those of us who VALUE time and use it to our advantage, growing our business a little bit at a time, day after day, week after week, will reap the long term residual rewards that a solid online network marketing business delivers.

And the paradox is this: success CAN be achieved fairly quickly with the incredible power of the internet on our side, and we will beat our competition to the finish line if we embrace time as our friend and stop fighting it!

To your online network marketing success,

Dave Sherwin

The Lighthouse Marketer